MARKETING OF PASSENGER SERVICE QUALITY

Abstract

[For the English abstract and full text of the article please see the attached PDF-File (English version follows Russian version)].ABSTRACT Growth in demand for rapid passenger transportation, shown in the article, allows to fix the value of such an indicator of quality of service as travel time. Ways to improve the quality of transport services of passengers by railway companies were revealed and substantiated on the basis of the model of factor groups. Transport market coverage extension was recommended for the purpose of marketing, and deepened demand analysis. Age-related differences in the preferences based behavior of passengers when choosing transport mode were underlined. Keywords: transport, railway, civil aviation, market, competition, quality of service, passenger transportation, marketing research, demand factors.