SYSTEM APPROACH IN MARKETING OF PASSENGER TRAFFIC
Abstract
The authors consider system approach and system analysis as a methodological basis necessary to assess complex economical processes in the market of transportation services. This basis helps the authors to analyze passenger traffic system and to substantiate the core system role of market studies. They suggest their own definitions and understanding of interdependent character of internal and external factors which have direct influence on passenger traffic. They argue that the system approach and the consecutive search for market information to conduct a system analysis have direct repercussions for transport practices and cite the negative example of acquisition of foreign rolling stock which was not adapted to local conditions.
About the Authors
I. M. Aksenov
National Transport University, Kiev
Ukraine
D.Sc. (Economics), professor of the department of management and tourism
Ukraine
D.Sc. (Economics), professor of the department of management and tourism
E. N. Razumova
National Transport University, Kiev
Ukraine
Ph.D. (Economics), associate professor
Ukraine
Ph.D. (Economics), associate professor
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Review
For citations:
Aksenov I.M., Razumova E.N. SYSTEM APPROACH IN MARKETING OF PASSENGER TRAFFIC. World of Transport and Transportation. 2013;(2):24-29. (In Russ.)
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