Promotion of Small Business through Internet Marketing
https://doi.org/10.30932/1992-3252-2016-14-4-13
Abstract
The possibilities of Internet marketing in implementation of a promotion strategy of goods and services of domestic small business enterprises are considered. The comparative characteristic of methods of entrepreneurship promotion in the global network, their advantages and disadvantages is made, the volume of costs of Internet advertising in Russia are analyzed. The more effective means of media promotion for small businesses of transport sector are offered in the context of their commercial activities, including marketing communications and social networking.
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Review
For citations:
Mukhtasarov A.F. Promotion of Small Business through Internet Marketing. World of Transport and Transportation. 2016;14(4):124-133. https://doi.org/10.30932/1992-3252-2016-14-4-13
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