THE TOOLS ARE CHANGING, WHILE FUNDAMENTALS ARE UNCHANGEABLE

ABSTRACT OF THE TEXTBOOK. The educational guide presents fundamentals of sales of passenger transport services on the basis of modern methods of organization and management, system of transportation documentation, automated systems of booking and mutual payments. The state of transport complex of Russia, nature and characteristics of production of passenger transport, types of sale’s guarantee are described. Much attention is paid to forms of electronic tickets and electronic multidocuments, e-document execution of selling services and e-commerce. General framework for each section is accompanied by explanations of specifics, taking into account the specifics of a particular mode of transport, as well as examples of numerous practices, test questions and references. For students of higher education institutions enrolled in the program of training of specialists in management (qualification «bachelor»). It may be useful for preparation of Masters and Ph.D. students, and employees of all modes of transport in their business activity and professional development.

ABSTRACT OF THE REVIEW. Designed primarily for students of higher education institutions, this book contains fundamental and systematic materials on the organization of sale of services and management of passenger transportation market. It presents all types of land, air and water transport, and their commercial activities are considered in the context of network electronic communications, multidimensional competitive environment, marketing technologies. The structure of the educational guide meets program directions of the course «Management» (bachelor degree course), includes test questions for each of eleven chapters, tables and illustrations that help the disclosure of the topic. An important place is given by the authors to regulatory (including international) security of vendors and users of transport services relations, customer focus in politics of passenger companies.