SYMBOLS OF A UNIVERSITY IN THE PERCEPTION OF STUDENTS
Abstract
The author highlights a topical issue for the communicative space of an educational brand. Alma mater symbols play identification, programming and cognitive role in the involvment of the students. Young people perceive through these symbols their belonging to a socially significant group, adapt to a certain selfprogramming using visual sense from the proposed images. It represents further personal development, future profession. This means that the symbols can communicate between educational brand and personality of a student.
About the Author
N. N. Vorontsova
Moscow State University of Railway Engineering (MIIT), Moscow
Russian Federation
Russian Federation
senior lecturer of the department of political science, history and social technologies
References
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Review
For citations:
Vorontsova N.N. SYMBOLS OF A UNIVERSITY IN THE PERCEPTION OF STUDENTS. World of Transport and Transportation. 2014;(4):154-158.
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