CROWD FUNDING AS A STRATEGY OF INVESTMENT IN INNOVATION

Abstract

Becoming one of the ways of voluntary financing of innovative projects through Internet networks, crowd funding gradually attracts Russian backers- people who invest private money to create new products, which are in demand by business and society. An investment pool has been formed, which is flexible in its interests and choice of creative ideas, which serves market demands and is capable of promoting the implementation of crowd funding campaigns in any sphere of life, including transport. Examples of such inclusiveness of target networking platforms, cited by the authors, and an overall assessment of established practice emphasize economic sense and undoubted business benefits of crowd funding. The investment strategy of corporations, as well as of representatives of small and medium business in Russia should make full use of new financial resources.